Logo Unusual

Our Story

A partner
for founders,
built differently

John and Jyoti shared the belief that early stage venture capital could — and should — be different. So, they decided to create a firm that provided a relentlessly hands-on, founder-first approach.

Unusual Ventures was founded in 2018, but the firm’s story starts a decade earlier. John Vrionis was Jyoti Bansal’s first investor at AppDynamics (acq Cisco $3.7BN). Over the next decade, they partnered together to navigate the inevitable challenges of scaling a startup to extraordinary success.

John Vrionis was Jyoti Bansal’s first investor at AppDynamics (acq Cisco $3.7BN). Over the next decade, they partnered together to navigate the inevitable challenges of scaling a startup to extraordinary success.

Our approach at Unusual was designed to equip founders with the skills to find product-market fit, transition beyond founder-led selling, and lead a high-functioning GTM team. We work for our founders instead of advising them from a distance and we take the word “partner” to heart. 

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Unusual by Design

Experts in finding
product-market fit.
Relentlessly hands-on.

We know
how to win early

The early-stage journey is where we shine.
Discover how we empower our founders to succeed and get access to exclusive company-building resources.

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