Unusual
by Design.
Unusual
by Design.
Turning Product-Market Fit from Improbable to Inevitable
We invest in Pre-seed and Seed stage Founders
Unusual Success Metrics
1,379
Customers Introed
589
Early Hires Made
76%
Raise the Next Financing
$7.4B
Funding Raised by Portfolio Companies
“Nobody is better at helping founders find Product-Market Fit. Unusual helped us set the foundation for Vivun.”
Matt Darrow & Dominque Darrow
Co-founders, Vivun
“John was our first investor and is a trusted partner and company builder.”
Brian NeSmith
Co-founder, Arctic Wolf
“John, Jyoti, and the entire Unusual team worked alongside us as we found PMF and built our successful GTM machine.”
Abhi Sharma & Leila Golchehreh
Co-founders, Relyance AI
“Unusual’s services were a game changer. They were relentlessly hands-on and helped us recruit talent and land early customers.”
Jordan Taylor
Co-founder, Vizcom
“We partnered with Unusual from day one. From finding PMF to scaling GTM, Unusual helped us build at every step.”
Sanjay Nagaraj
Co-founder, Traceable
“Unusual deeply understands how to build open source startups. For us, the choice for our Seed investor was easy.”
Andre Zayarni
Co-founder, Qdrant
Looking for an Unusual Partner? Learn what we are all about.
Our experts guide you on a proven path to success
We enable founders with proven tactical content, a live academy taught by master practitioners, and hands-on expert operators in sales, marketing, hiring, and education to partner with you from idea through product-market fit.
Develop your skills
Access all of the best practices and tools you need as an early-stage founder
195,000+
FIELD GUIDE READERS
Master your skills
Receive tactical advice and meaningful investment up to $1M in a hands-on learning program
150+
FOUNDER GRADUATES
Build your business
Work alongside our experienced operators to hire, sell and message with hands on support in the trenches
30+
SERVICES RECIPIENTS
Recent Posts
Why we’re leading Paxton’s $22 million Series A round
January 29, 2025
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John Vrionis
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Success is not a zero-sum game: 5 lessons from Adam Grant’s 'Give and Take'
The Unusual Guide to Customer Storytelling
Discover how to craft a story that wins the initial set of customers to build a successful startup.
Unreasonable Hospitality is good business: 5 lessons from Will Guidara
